BOARD OF DIRECTORS
Our Board of Directors is a collective of independent directors as well as representatives from the agro-food industry. They bring with them the experience and wisdom that can help put SAFEF and our agro-farming industry on the right path to success.
Mr George Huang
PBM, DSM
Chairman
Singapore Agro-Food Enterprises Federation Limited
- Serves as Managing Director of Amoy Canning Corporation (S) Ltd
- Holds a number of appointments in various organisations
Mr Lee Eng Keat
Director
Singapore Agro-Food Enterprises Federation Limited
- Currently an advisor for various agrifood companies
- Helmed the agrifood sector development in the Singapore Economic Development Board (EDB) from 2018 t0 2020 and played a key role in the initial development of the sector in Singapore
- Advised and supported various agrifood companies’ regional go-to-market strategies while in EDB and UOB
Mr Ken Cheong
Director
Singapore Agro-Food Enterprises Federation Limited
- Currently CEO of Singapore Agro-Food Enterprises Federation
- Rear Admiral Ken Cheong spent the first 30 years serving the nation in the Navy, recently retired as Rear Admiral
- Continued his passion in service to the community as Senior Director at the Singapore Food Agency, contributing towards Singapore’s food resilience and security
Mr Chew Chee Bin
Director
Singapore Agro-Food Enterprises Federation Limited
- Former Executive Chairman of Chew’s Group Limited
- Served as civil or project manager in the Civil Aviation Authority of Singapore and other companies including Bachy Soletanche Singapore Pte Ltd and Asia-Link Construction Pte Ltd
- 25 years of experience in major infrastructure and property construction, as well as civil engineering and building work in Singapore and abroad
Mr Dave Huang
Director
Singapore Agro-Food Enterprises Federation Limited
- Serves as Business Development Director of Kok Fah Technology Farm Pte Ltd
- Developed innovative products that formed new income streams for the farm and adopted latest technology in farming to improve productivity
- Had the foresight to build Singapore’s largest Research Hydroponics Greenhouse — enabling invaluable test-bedding and validation of the latest farming techniques
Mr Winston Toh
Director
Singapore Agro-Food Enterprises Federation Limited
- Managing Director of Tower Transit Singapore, a Public Transport Operator
- President of Singapore Armed Forces Veterans League
- Formerly EVP and Chief Marketing Officer in Singapore Technology Land Systems
- Formerly Dy CEO in Workforce Development Authority
- Retired Brigadier General, Singapore Armed Forces
Mr Keoy Soo Earn
Director
Singapore Agro-Food Enterprises Federation Limited
- Serves as Deloitte Private Leader & Private Equity Leader of Deloitte Southeast Asia
- Has extensive deal experience in leading and supporting strategic and financial investors in their domestic and cross border transactions, owners in divesting their businesses and entrepreneurs in accessing growth capital
- Recognised as one of the world top 300 Intellectual Property Strategists in 2013, 2014, 2017 to 2022
Ms Cheong Lai Peng
Director
Singapore Agro-Food Enterprises Federation Limited
- Serves as Senior Director, Industry Development and Community Partnership Division, Singapore Food Agency
- 30 years of experience in public sector service covering incentives management, capabilities development and industry/community development
Ms Ginny-Ann Oh
Director
Singapore Agro-Food Enterprises Federation Limited
- 25 years of experience in marketing and communications
- Initiated re-branding of renowned corporates
- Spearheads media training workshops to educate and train individuals on media awareness and know-how
- Worked closely with brands to develop strong relationships with key media outlets
- Raised public awareness and rallied calls for action in mass scale events
- Actively volunteers at grassroots associations
- Holds a Bachelor’s in Business (Marketing) from Nanyang Technological University