26th January 2022

e-SG Farmers’ Market Ushers in the Year of the Tiger with “Roar-some” Deals on Local Produce!


The success of the e-SG Farmers’ Market National Day Promotions (4th – 10th August 2021), which generated record sales on e-SG Farmers’ Market over 1 week, is testament to the increasing popularity of local produce as well as the growing recognition of the benefits of buying and eating local.

To bring new year cheer to fans of local produce, another series of attractive promotions on fresh locally-farmed produce await you from 26th January – 1st February 2022 at e-SG Farmers’ Market (bit.ly/e-sgfm), brought to you by Singapore Agro-Food Enterprises Federation (SAFEF) and RedMart.

With the “Roar-some” Local Produce Deals at e-SG Farmers’ Market, there’s no better time than now to stock up on an abundance of freshly-harvested fish, eggs, vegetables and more from Singapore’s very own farms to usher in the Year of the Tiger.

So, celebrate Chinese New Year (CNY) with e-SG Farmers’ Market and use the freshest local produce to prepare delicious and nutritious feasts for your whole family! Check out these “roar-some” recipes!

CNY Highlights:


Discounts and Promotions

Shop and save with local produce this CNY!

Bag attractive discounts and promotions on e-SG Farmers’ Market from 26th January – 1st February 2022, and have your purchases delivered to your doorstep!

Don’t miss this opportunity to enjoy up to 30% off!


Coupon Code Promotion

Plus, enjoy $8 off when you spend a minimum of $28 from 1 or more farm in a single transaction on e-SG Farmers’ Market!

Promo Code:


Terms & Conditions:

  • Limited to the first 500 unique customers who spend a minimum of $28 in a single transaction and use the Promo Code: SGFM8OFF (valid from 26th January – 1 February 2022, while stocks last).


Top Spender Rewards

What’s more, be 1 of our Top 3 Spenders and you’ll be rewarded with e-SG Farmers’ Market Coupons for 3 months’ supply of your favourite local produce! A total of over $2,000 worth of e-SG Farmers’ Market Coupons are up for grabs!

So, buy local and be rewarded!


  • Top Spender 1: $840 worth of e-SG Farmers’ Market Coupons ($70 x 12 e-SG Farmers’ Market Coupons)
  • Top Spender 2: $720 worth of e-SG Farmers’ Market Coupons ($60 x 12 e-SG Farmers’ Market Coupons)
  • Top Spender 3: $600 worth of e-SG Farmers’ Market Coupons ($50 x 12 e-SG Farmers’ Market Coupons)

Terms & Conditions:

  • Limited to the Top 3 Spenders with the highest Total Spend Amount on e-SG Farmers’ Market at the end of the promotion (Promotion Period: 26th January – 1st February 2022).
  • The Total Spend Amount will be determined by combining each customer’s spending (less any Coupon Code Promotion, vouchers, other discounts and/or promotions to offset the initial total amount), whether in a single transaction or over multiple transactions on e-SG Farmers’ Market from 26th January – 1st February 2022, and does not include the delivery fee.
  • Other terms and conditions apply.

Visit www.facebook.com/SAFEF2017 on 15th February 2022 to find out if you are 1 of our Top 3 Spenders.


Local Farms and Produce on e-SG Farmers’ Market

Launched in 2020, e-SG Farmers’ Market on RedMart currently features 23 local farms together on 1 dedicated page for your shopping convenience:

  • 13 Vegetable Farms: Bean Farm, ComCrop, Just Produce, Kin Yan, Kok Fah, Leafy Me, Little Red Farm, Red Dot Farm, Sustenir, Vege Magic, VertiVegies, Yili, Yummy Sprouts
  • 5 Fish Farms: ACE FishMarket, BluCurrent, Fin by BOAT, Kuhlbarra, The Fish Farmer
  • 3 Egg Farms: Chew’s, N&N Agriculture, Seng Choon
  • 1 Frog Farm: Jurong Frog Farm
  • 1 Goat Farm: Hay Dairies

You can conveniently choose from a wide variety of fresh local produce including vegetables, fish, eggs and more, for your daily nutritional needs:

  • Vegetables: Cai xin, kang kong, nai bai, xiao bai cai, bean sprouts, soybean sprouts, pea sprouts, spinach, lettuce, ice plant, kale, basil, mint, rosemary and more. Ready-to-eat pesto, drinks and desserts made from local produce are also available.
  • Fish: Barramundi, red snapper, red tilapia, Australian jade perch, and even ready-to-eat smoked seabass and fish chowder.
  • Eggs: Fresh eggs, pasteurized eggs, “designer eggs”, various types of nutrient-enriched eggs, and even ready-to-eat ramen eggs.
  • Others: Mushrooms, black fungus, frog legs and goat milk.
  • For the full list of local produce on e-SG Farmers’ Market, click here: bit.ly/e-sgfm

[Disclaimer: Stocks are subject to availability. In the event that any of the produce is sold out, we encourage you to visit e-SG Farmers’ Market again shortly, as our farmers endeavour to re-stock as quickly as they possibly can.]


Support Local Produce and Singapore’s Food Security

From freshly-harvested fish to locally-farmed vegetables, our farmers work hard to bring you quality produce that are not only fresh and nutritious, but also tasty and safe to eat.

So, buy and eat local produce – you can be assured that it’s Fresh, Nutritious, Tasty and Safe for your whole family. What’s more, when you buy local, you are not only supporting our farmers and Singapore’s economy, you are also reducing your carbon footprint and boosting Singapore’s food security!

Thanks to e-SG Farmers’ Market, you can enjoy the convenience of buying local produce anytime all year round from the comfort of your home, and having your purchases delivered right to your doorstep.

With all the “roar-some” local produce deals from 26th January – 1 February 2022, there are even more reasons now to buy local.

So, hurry! Shop now at e-SG Farmers’ Market before the promotions end.

For all the latest updates on the “roar-some” deals at e-SG Farmers’ Market, Like & Follow SAFEF on Facebook at www.facebook.com/SAFEF2017.